There is a lot involved in the decision-making process to determine how to manage a social media threat.   But for all of the required complexity, there’s typically only six solutions to choose from:  delete it, ignore it, monitor it, redirect it, respond to it or engage deeply on it.  

For a deeper perspective on this, check out my article placed in the Fall edition of The Public Relations Strategist, the quarterly publication of PRSA. Continue reading Online Crises: Only Six Social Solutions? →