About a decade ago, I stopped getting invites to brand marketing and promotions brainstorms. I suppose there’s concern that I’ll dump a bucket of cold water over any creative idea before it’s fully blossomed when that germ of an idea could lead to reputation damage for a client.
“There’s no such thing as a bad idea in a branstorm,” the old saw goes. Okay. But what of the bad ideas that come out of a brainstorm? A recent example:
