Great timing!  I scored my first-ever quote in The New York Times this morning, in the middle of my mother’s visit to Charlotte.  (She wanted to post it to the fridge.  Old habits die hard.)

The full article is linked here and, in my opinion, journalist Peter S. Goodman strikes a nice balance in the article.  Here’s the rip-quote with my thoughts:

“Companies that typically handle crises well, you never hear about them,” says James Donnelly, senior vice president for crisis management at the public relations colossus Ketchum, who — like many practitioners contacted for this article — required elaborate promises that he would not be portrayed as speaking about any particular company. “There’s not a lot of news when the company takes responsibility and moves on. The good crisis-management examples rarely end waving the flag of victory. They end with a whisper, and it’s over in a day or two.”

Not bad.  The first quote could have been tighter (“…you never hear much about crises that are well managed…”), but I think readers will get the gist.

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