I’m delighted to launch this interview series – dubbed Three Tough Q’s – with one of the true luminaries of risk and crisis communication, Peter Sandman. If you haven’t had the privilege, I encourage you to attend one of Peter’s speaking engagements or tap the cornucopia of resources on his Web site.
Interview highlights appear here, but each question also links to the complete, robust responses that appear on Peter’s Web site.
Without further ado – enter, Sandman: