I’m really pleased with the quality of questions received for this feature. Please keep those great questions coming. Here’s the latest installment of “Ask the Crisis Manager.”
S. Wallace: My client has done a lot of very good work for his company, but it’s the one negative thing he did that’s popping up at the top of the Google searches. How can I get that one negative thing moved down on the Google results so that it’s not top of mind for people?
Quick – what’s worse: having no crisis plan, or having an unwieldy crisis plan?
Consider that the latter is worse for an organization that lets its fate ride solely on the contents of that plan, without cultivating an experienced team to execute its clunky contents. In other words: it’s a bad plan to trust only a plan; it’s disastrous if the written plan isn’t actionable.
Crisis managers should review of their written plans against this checklist of worst practices to see if a re-write is due: