Remember when radio stations would ask for the title of your “desert-island disc” to help you survive if stranded? (Remember radio stations? Or, for that matter, discs?)
Over the years, I’ve been asked the same about crisis management – is there one tool that I favor over all the others?
Welcome to my blog on crisis management and communications (media) coaching.
My mission:
I am going to try to live within a few self-imposed rules for this site:
Brevity — I will attempt to keep blog posts brief and impactful. “Articles” and “white papers” of relevance may be posted elsewhere on this Web site, but not on this blog.
Discipline — I have no intention of “armchair quarterbacking” on a specific crisis currently happening to a company or brand. If I’m not working on the crisis, I cannot offer a reasonable judgment — there is too much unavailable information that must be considered. (I remain amazed at how many crisis professionals have no such discretion.) However, if a current crisis raises industry-wide or general questions or insights, so be it.
Values — I have been very fortunate in my career to support “bad things happening to good companies” and my viewpoints will likely reflect that experience. I believe that good crisis communications should offer persuasion, never illusion. “Spin” should never be considered by an experienced crisis manager.
Comment Relevance — I’ll err on the side of transparency with visitor comments. However, I’ll reserve the right to delete if:
— Comments are off-topic or derogatory
— Comments (inadvertently or pointedly) could raise a conflict-of-interest for me or my agency
I may modify this mission and these rules along the way. If so, I’ll post reasons why elsewhere, and I will edit this first “sticky” post to keep things organized.
Enjoy and let me know if you have any feedback. You can use the form through the Contact / Ask tab above or click “comments” below.