Category Archives: planning and prevention

planning and prevention

Small-ball crisis management elements

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I’m currently enjoying a late-summer trip with my golf buddies.  The schedule is hectic:  early-morning Ryder Cup watching, a morning golf round, lunch-on-the-run, an afternoon golf round, high-calorie/fat dinners, no-limit poker and sports talk into the wee hours.  Since playoffs are imminent, Major League Baseball is heavily discussed.

Every year, I contend that the home run is overrated.  Heavy debate ensues.

I provide context for my runs-scored argument in this article of The  Public Relations Strategist, a quarterly publication of the Public Relations Society of America.  The baseball analogy helps me may a point about crisis management:  crisis response gets all the attention, but other elements of holistic crisis management also deserve a share of the limelight.

Check out the article and share your thoughts below, please. 

Does crisis response get too much attention?  Should experts in our industry do a better job of promoting the importance of preparedness and mitigation elements of holistic crisis management?  (Also, baseball fans can let me know if you agree/disagree on my point about the overrated home run!)

opinion and insights, planning and prevention

Lady Gaga journalism and the reputation economy

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Two very interesting articles crossed my desktop this week.  Reading them within hours of each other left me head-scratching.

The first was from the Fall 2010 Preview issue of American Journalism Review, titled “Traffic Problems.”  The article summarizes how the ability to track the popularity of specific online articles affects a newsroom’s future focus.  Key callouts:

 High-minded headlines and stories about foreign wars, the federal deficit or environmental despoilage might have paid the bills in the age of Murrow and Cronkite, but they only go so far these days.  Shark videos and “naked Lady Gaga” headlines get major play on “serious” news sites for an obvious and no longer terribly shocking reason: They draw traffic….

“Journalism always put a premium on speed and scoops, but up until recently we never had to make the decision that speed trumps vetting or verification,” observes my colleague Roxanne Roberts. “That dynamic is shifting because of the need for hits. It’s a very slippery slope from an ethical standpoint….”

While there are consequences for being slow, there aren’t many consequences for being wrong, Roberts says: “The feeling nowadays is, ‘we don’t make mistakes, we just make updates.'” By trying to grab traffic at all costs, “We’ve placed the premium not on being correct or thoughtful, but on being first. When you do that, everything is Balloon Boy….”

Continue reading Lady Gaga journalism and the reputation economy →

crisis response, planning and prevention

Tips to Mitigate and Respond to Workplace Violence

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E. DeGasero/AP Photo

When workplace violence hits your company or community, statistics do not matter.  The community of Manchester, Connecticut and employees of Hartford Distributors probably know that all too well after yesterday’s tragedy. 

For the rest of us who follow these situations and wonder if lessons are evident, the statistics provide some context.  According to the U.S. Department of Labor, workplace homicides have fallen 52 percent between 1994 – 2008.  Yet, nearly 2 million U.S. workers still fall victim to workplace assaults.  And 70 percent of U.S. workplaces do not have a formal program or policy in place to address the problem.  (See page 14:  http://www.bls.gov/iif/oshwc/osch0033.pdf)   Thus, while most experts concede that workplace violence cannot always be prevented, there is clear room for improvement from the private sector. 

Eventually, the media cycle in Manchester will lead to questions on Hartford Distributors’ values, corporate environment (indeed, early reports suggest some racial intolerance directed at the suspect) and its overall focus on workplace safety.    Time will tell if the company had adequate measures to protect their employees.  Companies that do have best-practices to help minimize these situations typically: Continue reading Tips to Mitigate and Respond to Workplace Violence →

planning and prevention

Where were the paid pessimists?

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About a decade ago, I stopped getting invites to brand marketing and promotions brainstorms.  I suppose there’s concern that I’ll dump a bucket of cold water over any creative idea before it’s fully blossomed when that germ of an idea could lead to reputation damage for a client.  

“There’s no such thing as a bad idea in a branstorm,” the old saw goes.  Okay.  But what of the bad ideas that come out of a brainstorm?  A recent example:  

Source: AFP

Parachuting donkey advertisers face jail 

   Continue reading Where were the paid pessimists? →

planning and prevention

Crisis communications planning gets unfairly tarred by oil spill critic

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On June 15, U.S. Congressman Bart Stupak (D – MI) issued a statement on “misplaced priorities” of oil companies in the wake of the spill in the Gulf of Mexico.  In it, he uses the ExxonMobil oil spill response plan to draw conclusions about oil industry lack of preparedness.  Stupak concludes that the plans are “great public relations….  But these plans are virtually worthless when an actual spill occurs.   And that’s exactly the kind of misplaced priorities that led to this disaster.”

In my opinion, Congressman Stupak’s conclusion is murky. 

Don’t get me wrong – history will eventually assign plenty of shared blame for the Deepwater Horizon situation.  The events leading up to the oil spill, the BP “responsible party” efforts to stop the leak, the ongoing and future clean-up work and the public relations responses all deserve to be scrutinized, heavily.  However, the Congressman’s buckshot against the oil industry hits crisis communications planning with collateral damage.  And that’s counterproductive.

Continue reading Crisis communications planning gets unfairly tarred by oil spill critic →