Category Archives: opinion and insights

opinion and insights, planning and prevention

Inoculate the sponsorship of your socially-networked star

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Starlight, star…bright?

Many contemporary superstars – celebrities, artists, athletes, etc. – are embracing social networking to enjoy direct, authentic dialogue with the public.  Today’s icons let thoughts flow through their fingertips, without the primping and protection of publicists or PR handlers.  This is a good idea for the thoughtful, who share information that is complimentary to their image.  However, this is a detrimental idea for those who expose a naiveté, bias or thoughts inconsistent with their image. 

For professionals who manage sponsorships with these stars, social networking creates accelerated risks.  From an issues and crisis perspective, I’ve long recommended “inoculation actions” for sponsorships.  Here are those actions,  applied to a sponsored star who is active on social networks:    

  • Reconnaissance.  When organizations enter sponsorship agreements, they typically take great pains to find iconic figures that embody its values.  The rise of social networking helps potential sponsors know more about these stars than ever before, before inking a deal.  When stars are already active social networkers, they provide great indicators on the benefits/risk of a sponsor’s investment, rather than relying on an agent’s good word.  If the star is not online networking, there’s still a steady “digi-logue river” that can be tapped, through hashtag or fan-page post searches.  Continue reading Inoculate the sponsorship of your socially-networked star →
opinion and insights

2011 crisis management trends

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Public Relations Tactics, a monthly publication of PRSA, interviewed me and other PR veterans to solicit 2011 trends.

For those that don’t subscribe, here were my three published prognostications:

  • The “forced transparency” birthed by WikiLeaks (and likely to be copied by many others) will cause crisis management challenges for businesses everywhere.
  • Social networking crisis planning will evolve from “separate addendum pages” to more fully integrated with every aspect of crisis management.
  • The importance of the crisis plan was finally understood last decade; I hope the importance of experienced crisis leaders and teams must be as widely understood in the next.

As an added bonus to my blog followers, here’s one 2011 trend that PRSA did not print:

  • I think Shonda Rhimes’ new TV show (about “crisis PR”) will finally set the record straight on the real world of crisis management:  spinning celebrity stories over a cellphone during wanton make-out sessions in a booth of an expensive restaurant!  YEAH!

 

Were there any trends I may have missed?  Use the comments section below, please.

Jan. 25 update:  Ketchum President Rob Flaherty provides his thoughts on “The Changing Crisis Management Landscape” through this podcast done for American Airlines’ audio series called “The Executive Report.”

crisis response, opinion and insights

Poll: Impact of crises today – deep or shallow?

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Courtesy: Stuart McMillen, based on work by Neil Postman

 

Although penned more than a year and a half ago, I recently stumbled upon a thought-provoking cartoon by Stuart McMillen and based on text by Neil Postman.  I’ve posted two key panels to the left, but clicking there will take you to the entire cartoon. 

In full, it concludes that Huxley’s fears have become more prevalent than Orwell’s, and that the public has an “almost infinite appetite for distractions.”  Information and entertainment overload are thought to be contributing factors.  We are hyperlinked, super networked and gadget consumed.  (For example, how many travelers do you see toggling through email, Twitter, AP news and Angry Birds apps when in an airport?  How many of you are those travelers?  I’m partially guilty.) 

If the Huxley fears are accurate, it raises an interesting question for crisis/reputation managers.  

Does a crisis today have more impact or less impact than, say, a decade ago when bad news came from fewer focal points? 

By example, I’d venture to guess that the public was more informed about the Toyota recall or the Qantas’ emergency landing (caused by a faulty Rolls-Royce engine) than a decade ago.  But is the impact the same as a decade ago?  

Continue reading Poll: Impact of crises today – deep or shallow? →

opinion and insights

Bad hype, good hype?

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Earlier this week, I stumbled upon another tasty infographic from David McCandless.  Click here or on the image to see the interactive graphic on his website:

Source: David McCandless

 Titled “Mountains Out of Molehills:  A timeline of global media scare stories,” McCandless illustrates some media coverage imbalance on threats that did not materialize into high fatalities. 

From this, you could conclude that this is bad hype – in the interest of higher ratings, the media stokes public fears and sensationalizes uncertainty.  You may be right. 

Alternatively, you could conclude that this is good hype. 

Continue reading Bad hype, good hype? →

opinion and insights, Welcome / site mission

2010 reflections: “I now know why I blog”

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When I launched this blog on Jan. 7, 2010, I will admit I was flying blind.  But, oh, what places I’ve been!   As a 2010 wrap-up post, here are key things I’ve appreciated and learned through this experience.

 

This is my book.  This blog began as a book outline.  The working title was “Crisis Management in the Culture of NOW!”  Within a week of typing “CHAPTER ONE,” I realized I was racing to catch the sun.  I rationalized that by the time I sought a publisher, there’d likely be a half-dozen books on my topic.  I also found myself reading more crisis-expert blogs to bolster points I wanted to make in the book.  I quickly began calculating the benefits of blog vs. book.

A blog has no shelf-life – it’s a living, breathing thing.  A blog would allow me to explore multiple facets of crisis management and communications coaching, not just the angle tethered to a book title.  A blog doesn’t require “new editions” to be updated.  And – perhaps most enticing – a blog encourages interaction through comments and “likes” and retweets. 

Thus, after a maddening month trying to learn web hosting and WordPress (it’s not nearly as easy as advertised), this blog was born.  If I may be immodest, it’s a lot better than my book would have been.

 

This is my database.  Here’s an admission – I have a terrible memory.  If I don’t write something down, it’s very likely that I’ll forget something useful I’ve created for a client.  (Clients who know me well joke that I’m the perfect crisis counselor – unintended disclosures are unlikely because most details of their ordeal are completely forgotten “within a month.”  Har, har.) 

Continue reading 2010 reflections: “I now know why I blog” →