Consider these events:
- Reports begin to surface of “sudden acceleration” from one auto manufacturer, including heartbreaking video/audio of fatal incidents
- Media coverage of the situation is sometimes sensational, adding to public concerns about “runaway cars”
- Plaintiffs’ lawyers swarm and advertise to collect testimony of anyone involved in an accident in these cars
- “Experts” like the Center for Auto Safety weigh in on the situation, confirming the public’s fears about the safety of those cars
- Government officials get involved, publicly skewer the auto maker, and then order studies to determine the sources of the problem
- Months later, after reputational damage is done, fines are issued and legal verdicts and settlements are paid – studies begin to show that “driver error” is likely in most of the car accidents
- As the legal basis for “sudden acceleration” weakens, other owners and plaintiffs lawyers seek compensation for lost resale value
If you’re older than age 40, this all might sound doubly familiar. Each of the events above apply to both the Audi 5000 situation back in 1986, and the Toyota recall of 2009-2010.
This is not to suggest the automobiles were perfect.