I’m far from being a technology early-adopter, but I think that Twitter’s Vine might catch on. The service allows users to shoot only six-second audio/video clips, which are looped and can be shared through social media. Its ease and forced brevity makes sense, since I believe people prefer a six-second update on some things, versus a longer YouTube clip.
If a picture is worth 1,000 words, well then a Vine must be worth 6,000. Marketers, media and celebrities are already swinging on the Vine. Agencies like Ketchum are providing guidance. And clever members of the public are already showing how artistic the medium can be.
Will the service spread and menace like kuzdu, or become an irritant like poison oak? Time will tell. Either way, the service may already have implications in accelerating crisis management situations and helping manage these situations.
In the spirit of the service, here are only six quick examples: Continue reading Don’t Die on the Vine
There is a lot involved in the decision-making process to determine how to manage a social media threat. But for all of the required complexity, there’s typically only six solutions to choose from: delete it, ignore it, monitor it, redirect it, respond to it or engage deeply on it. 
