All posts by James Donnelly

planning and prevention

Unions, employers and social media

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There was an interesting post in The New York Times today about labor unions’ use of social media to better inform members on negotiations, solicit ideas and also to rebut rumors.  To be sure, unions are also using Facebook, YouTube, Twitter and other digital connections to build momentum for organizing attempts as well.

As unions embrace technology, so must employers.  Here are several initial thoughts to consider:

 

Better monitoring.  As unions conduct more digitial dialogue , the ability for companies to monitor those discussions becomes easier.  Comprehensive online monitoring systems will probably be a better indicator of a union’s demands than the “watercooler talk” checks of the past.  This should eliminate some surprises if there is a rift with the union.

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crisis response

Two sets of keys for crisis communications

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Bill SalvinFellow blogger and crisis manager, Bill Salvin, recently posted on three keys for crisis communications in the digital age.  The keys he shares are honesty, speed and images.

Here are excerpts from each key:

Honesty:  Let everyone on your team know that your integrity is the most valuable commodity you have in a crisis and it must not be compromised.

Speed:  The dynamics of a crisis can change based on external events. Once identified, empower your team to make the tactical decisions required to communicate events as they unfold.

Images:  People believe what they see over what they hear. You can have great talking points and a great spokesperson destroyed because the words are out of sync with the images coming from the scene.

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crisis response

Workplace communications during a crisis

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Former colleague and current Examiner.com columnist, Phil Mann, recently interviewed me for his article, “The importance of workplace communications during a crisis.” 

Key callout:

Donnelly argues that the employee audience is a crucial one that, in an ideal world, should be addressed first or at least simultaneously to the initial release of public information. He believes this is even more essential given the immediate access to information today via social media.

Continue reading Workplace communications during a crisis →

crisis response

Are you an “expert” crisis counselor?

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Recently, I guest lectured at UNC Charlotte, where the students continue to ask great questions, including:  “At what point in your career do you know you’re a crisis management expert?  When you know that your counsel is right?”

My stock answer: “I don’t have all the answers, but I’m pretty confident that I’ll make a good case for my counsel and that I’ll ask all the right questions.  That’s why I can say I’m an expert.”

Allow me to expand on that:

I don’t think any experienced crisis counselor can suggest they have all the answers to every situation.  There are too many judgment calls that need to be made, based only on information that is available at any given time.  The best of the best can be fairly confident that they’re providing the best possible counsel.  That doesn’t mean the counsel is always right.

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communications coaching

The bridge from nowhere

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If you’ve been through a communications coaching or media training session, it’s likely you’ve heard the importance of this formula when asked a difficult question:

Answer  →  Bridge  →  Message

During coaching sessions I’ve conducted, I’ll often get asked “Is this what politicians do?”  My stock answer:  “Some adopt this formula.  Many do not answer the questions, however.  They simply bridge to their messages regardless of the questions.  And you shouldn’t do that.”

This week, Rep. Anthony Weiner provides a vivid example of why “bridging from nowhere” is not recommended:

The public is tiresome of these shenanigans.  It’s spin.  I suspect most news outlets will only take a representative seven-second clip from this.  Kudos for ABC News for showing the entire interview.  In doing so, the public can see how Weiner tries several times to completely avoid the questions, often using the same (weak) bridges. 

Continue reading The bridge from nowhere →