Featured Video:

What’s more important — crisis management plans or trained experts to manage a problem?  J.D. answered that question during a NY Institute of Technology presentation on “Managing Online Crises” on April 8, 2010.  (0:39) 

Links to other video clips from J.D.’s YouTube Channel:

Clips from April 8, 2010:  NY Institute of Technology presentation, “Managing Online Crises” — Q&A session

• How should sponsors best protect themselves from “celebrity endorsements gone bad?” (1:27)
• One or many social media personnel to address an issue or crisis?  (0:43)
• What makes a crisis management “expert?”  (0:25)
• Crisis management mistakes most companies make?  (0:39)
• Companies slow to engage through social media?  (0:35)

Clips from April 14, 2009:  Center for Communcations panel discussion, “PR:  Crisis Communications 2.0”

• Overview:  “Crisis Communications 2.0”  (1:08)
• How do companies succeed in responding to a crisis through social media?  (0:29)
• Transparency vs. authenticity (1:00)
• 3 mindset traits of great crisis managers  (0:40)
• Should you ever bypass the “media filter” and go through social media in a crisis?  (0:40)
• When should companies listen/engage online when there is a crisis?  (1:03)
• Defining crisis and issues management in the 2.0 environment…  (1:03)
• Should bloggers be treated the same as traditional media in a crisis?  (0:28)